The ASEED Group has set the following group vision, formulated based on its management philosophy, and has placed contributing to the realization of a sustainable society at the center of its management.
ASEEDING THE FUTURE
People, the earth, the future
—for smiles and good health
We declare that we will continue to sow the seeds of our desire to make people, the earth, and the future healthier with more smiles, and grow every day while contributing to the realization of this goal.
1. Through beverages and foods, we provide healthy life scenes full of smiles and enrichment.
2. We work lively and with a smile, and live a rich and healthy life.
3. We will continue to grow sustainably in harmony with the earth for the future.
Management
Initiatives formulated by the “Sustainability Committee”, which consists of the plant managers and general managers of the administrative headquarters of each group company, are discussed by the “Branding Committee”, which is responsible for realizing the management philosophy, and the content of these discussions is submitted to the “Board of Directors” before being incorporated into overall strategies.
Materiality Mid-term Goals
Providing healthy living scenes full of smiles and enrichment | |
Safe and Secure Quality Establish a high level of quality assurance system by utilizing an international standard food safety system. Constantly pursue a quality level of safety and security, and aim for zero quality problems. | |
Providing new value Promote the development of health-conscious products that bring smiles and health. Continue to produce products that can be stored for long periods of time to be useful in times of disaster. | |
Work with a lively smile and lead a rich and healthy life | |
Creating job satisfaction Create a comfortable work environment by encouraging employees to take advantage of the parental leave system. Continue to develop the necessary workplace environment through certification as a Hiroshima Prefecture Company Practicing Workplace Reform. | |
| Diversity and Human Rights The goal is to create a work environment where each individual has a deeper understanding of diversity and can work with vigor and enthusiasm. Increase the number of female managers by providing appropriate training opportunities. Increase the number of new female hires through a recruitment plan that considers the suitability of each individual. |
Human Resource Development Continue the Management School to nurture highly motivated individuals who will be responsible for future management. Develop a management team with a broad perspective through executive training focusing on governance. | |
Continuing sustainable growth in harmony with the earth for the future | |
Prevention of Global Warming Continue to reduce energy intensity at company-owned plants. Reduce CO2 emissions by introducing solar power generation. | |
Waste Reduction Reduce food waste at operating companies. Increase the utilization rate of environmental business within the group and contribute to the recycling of product waste. Preservation of water resources Reduce total water consumption at production plants. Support environmental conservation activities by cooperating in the installation of fund-raising vending machines for the purpose of forest protection. Reduction of plastic waste Participated in the “GREENSEA Setouchi Hiroshima Platform” to work with local communities to solve social issues. Contribution to the community Raise awareness through the donation of products to food banks. Deepen ties with the community through sponsorship of local community sports organizations. |